Improve your SEO by optimizing your internal networking
The internal mesh or link mesh designates the mode of organization of the internal links of a website. It makes navigation on the site more fluid and improves its natural referencing, in particular its SEO. Thanks to the linking of links, you can create an internal linking strategy that will allow you to influence the axes of the passage of Internet users. Thus, via a link page, you direct the Internet user to other related pages which will complete his research.
In terms of SEO, internal networking plays as important a role as an external net linking strategy. On the one hand, it helps shift the popularity of the home page to deeper pages on your site. On the other hand, it strengthens the internal circulation of "Link Juice". In short, if you want to increase the PageRank of your strategic pages, this is the best way.
The role of the anchor text
The anchor text is the apparent text included in the a href = "anchor text" tag. The latter corresponds to a hypertext link. In terms of netlinking strategy, this is an essential concept. The setting up of hypertext link or anchor text must respect several rules.
Here are the two main ones you need to remember
Rule no.1: Give a brief description of page B by adding keywords
The keywords used in the mesh to B will help page B to become a result of all the queries corresponding to these words. Therefore, if you always use the same expression to create your internal mesh towards B, you only get a small number of requests.
On the other hand, if you put 5, 10 or even 20 different key phrases in your description, you greatly optimize the number of requests to page B. In addition, your links will appear more natural to Internet users as well as to the algorithms of search engines.
Rule no. 2: Create a clear link to page B on page A
For it to be logical for the Internet user, the positioning of your links must be well contextualized. Thus, your reader understands in advance what he will find by clicking on it. If we have to define it, a good link:
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Must link 2 pages of the same theme;
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Must first inform the reader of the content on which he will come across before he has even clicked on it;
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Do not always include neutral keywords like "see here", but long-tail phrases that are more natural.
The fundamental rule that you must never forget if you want to improve your SEO as much as possible is to vary the anchoring of your internal links, not to mention external links.
Successful SEO with effective internal networking
To strengthen the effectiveness of your site, you have to improve your internal networking, and consequently your SEO. To get there, you need to go through several essential steps, namely:
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Examination of internal mesh. In this first step, take care to list all the links on your site, noting the link anchors. You can make your job easier by installing the "crawler" tool on your back-office. This application allows you to follow all the internal links of your pages.
Of course, it will be easier if your pages have very few internal backlinks. Except that this is really favorable for your site. Indeed, this offers your site very little chance of being effectively referenced. On the other hand, if your homepage has multiple link anchors, you just need to list: empty anchors, unvaried anchors, those that are over-optimized, and those that do not use more extended lexical fields in terms of keywords. Then, all you have to do is modify the internal link anchors, or add new links if any are missing.
Remember: A good link is a link that is clicked often. So, you have to be careful when varying your links.